Custom type design, corporate fonts
Custom fonts
Despite a large number of available fonts today, not every font performs well in every situation. There is a growing demand for custom, tailor-made typefaces which can communicate the specific needs of an organisation while simplifying the processes of exchanging information. Custom fonts may be modified from existing retail fonts (extending the character sets, modifying the design of characters), or entirely brand new fonts developed from scratch. Custom-designed fonts can help to solve practical problems while accentuating the visual identity of the organization across all kinds of communication material: emails, reports, letters, bills, brochures, presentations, or websites.
Typotheque offers expertise in the conception, development and implementation of custom fonts in your workflow, ensuring the highest standards of workmanship and quality. We have over 10 years’ of experience designing Latin and Non-Latin fonts, working across a wide range of font technologies.
Some advantages of custom fonts
The objective of creating custom fonts is to provide seamless communication tools for deployment inside and outside of any given organization. These custom fonts are designed to work within the corporate design guidelines, establishing and reinforcing the organization’s unique identity.
Cost efficient
Considering how many workstations the fonts will be used on, a custom typeface may be more cost-efficient than multiple licenses for existing retail fonts. Custom fonts can also be a surprisingly affordable way to promote the visual identity of a company.
Font conversions
There are a number of font formats available at the moment, each one with their own advantages and disadvantages. Custom fonts can be delivered in a variety of font formats (PostScript, TrueType, OpenType), or converted to other formats as required.
More information about font formats
Specific character sets
Custom fonts may include special characters, typographic 'expert' characters, alternate numerals, or easy keyboard-defined access to company logos and standards.
Screen optimisation
Typotheque offers professional in-house TrueType hinting for exceptional readability on computer monitors. This is a highly technical skill that combines aesthetic judgement and programming ability: screen optimization achieves crystal-clear results on-screen using a system of ‘hinting instructions’, specifying which pixels will be turned on or off to ensure maximum legibility and ease of reading.
More information about hinting
Cross platform solutions
When exchanging documents between computing platforms, a document using a set of Mac fonts may not recognize the counterpart PC fonts (and vice versa) due to naming conflicts. In such cases, fonts are often substituted by other, default fonts. Similarly, the character set may differ between the fonts, which will cause reformatting of the text. Custom font production provides solutions for smooth cross-platform document exchange.
Language support
Support of multiple language character sets facilitates global communication. In addition to Standard Western encoding, we provide multilingual font solutions, Central European character sets, or Unicode-compliant Non-latin fonts.
More information about multilingual fonts
Flexible licensing
With custom type we offer custom licensing arrangements of the fonts as well. Possibilities include exclusive licenses (not sold to anyone else), licenses for third parties, or multiple user/location licenses.
More information about licensing
